Get rid of your baggage with this high tech device!
Meet the new OptimaLift A+ Intelligent Eye Revitaliser 2.0 Bags or baggage under the eyes occur when weakened and sagging skin relaxes, forming a pouch. As we age, the tissues [...]
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Are you committing these 5 eye care mistakes?
Let your eyes shine by mastering the art of eye care Nowadays, as everyone dons face masks and relies heavily on eye contact, our eyes have become the most prominent [...]
Get Skin Ready For Work!
Celebrate phase 2 of Singapore’s reopening looking your best~ #1 No more tired eyes! We’re definitely guilty of binge-watching dramas during the circuit breaker period, but who can blame us [...]
Father’s Day Gift-spiration
We've got you covered with these 5 simple gift ideas for your awesome dad! Father’s Day is just round the corner (if you're still clueless, it’s on 21st June!) and [...]
Self-Care Rituals To Adopt When You #WFH
Feeling cooped up at home can be mentally exhausting. Pamper yourself with these self-care tips while staying home. With most of us telecommuting during this period, we’re now more plugged-in [...]
Let Your Eyes Shine Bright
A step-by-step guide on how to use our 3 times sell-out OptimaLift A+ Intelligent Eye Revitaliser You Asked, We Listened! Presenting to you the ultimate guide to achieving bright, youthful [...]
A.M. vs. P.M. Skincare Regime: What’s The Difference?
It’s common knowledge that there are steps to be followed when applying skincare products on your skin. For example, you should always cleanse your face before applying your moisturiser for better absorption. What’s the point of buying an expensive cream if your skin is not going to absorb any of the goodness? DISCOVER MORE
Is Beauty Sleep a Myth?
They say sleep is for the weak, but that’s far from the truth! Sleep is one of the most important things your body requires to recuperate, regenerate and recover. And that applies not just to your body’s internal organs, but your skin as well! DISCOVER MORE
Say buh-bye to tired eyes
A poll from New Beauty asked readers, “On which area of your face did you first notice signs of aging?” and 58% of the respondents said they noticed first signs of ageing around the eyes. As we age, our skin loses its ability to regenerate and bounce back. This results in dark circles, eye bags and fine lines that become more prominent regardless of how much beauty sleep you’ve had. DISCOVER MORE
SKINCARE TIPS FOR BUSY WOMEN
5 time-saving tips for #ladybosses Ladybosses don’t have no time for complicated beauty routines. Their daily schedules are packed to the brim, they are multi-tasking all the time... yet they still look fantastic 24/7. So whether you are dominating the workplace like a.k.a Sheryl Sandberg or trying to save the world like Gal Gadot, these 5 simple tips will make your beauty regime work for you. DISCOVER MORE