Neurocosmetics: driving the future of beauty
Do you ever notice how your face turns red when you’re embarrassed? Or, how you get goosebumps when you’re scared?
Welcome aboard, because you’re not the only one! Neuroscientists have been studying this phenomenon for years, and here’s what they have to say: the skin and the brain are interconnected, and your emotions CAN affect your skin.
Studies show that emotions generated from applying skincare products affect the quality of your skin. So, take your time with your skincare routine – be present in the moment, inhale the scent of your serum, feel the richness of your cream, perform a therapeutic facial massage, because all these will boost your skin health!
Neurocosmetics basically draws on this concept to take skincare to the next level, bringing about a new approach to skin health and ageing. So what exactly is this new approach?
*Drum roll*…Products that talk to your brain. Sounds airy-fairy?
Let’s dig a little deeper to find out more.
Hello, who’s there?
Yes, your skin and your brain are talking to each other. You might get goosebumps when you’re terrified. You also blush when you’re embarrassed. And, for some of you, your skin starts to erupt when you’re stressed.
But, how can your emotions be felt on a skin level?
Interestingly, your brain and your skin actually share the same biological origin: the ectoderm, a group of cells that form your organs and tissues. It produces both the epidermis (i.e. the skin layer) and neuroectoderm (i.e. the nervous system, including the brain) during your development as an embryo.
While they have long since split and now exercise different functions, they are still interconnected by nerves and neuron cells that communicate through neuro-transmitting signals. The result: hormonal changes that affect your brain can be manifested on your skin.
Neurocosmetics – the link between the skin and the brain
It’s okay if you are hearing this for the first time. Neurocosmetics is a combination of the NICE (nervous, immune, cutaneous, and endocrine systems) and the TCM (traditional chinese medicine) approach.
It looks at how the skin communicates with internal as well as external sources. At the same time, it adopts the philosophy that all organs of the body depend on each other to maintain a healthy balance.
To put it simply, the main goal is to nurture your body’s ecosystem in its entirety.
At this point, neuroscientists (and yourself!) understand that there is a connection between changes in your emotions and your appearance. Now what?
Introducing neurocosmetics: products that tap directly into the connection between your skin and nervous system. They contain key active ingredients that target the nerve endings of the skin, which are sensitive to sensations like heat, contact, and pain. As a result, they can elicit emotional reactions whereby hormones are secreted.
By doing so, skincare can jump into the conversation held between your skin and brain and “speak” to them. This affects the brain’s response to topical treatments, thus directly influencing your skin’s behaviour.
So, what do neurocosmetics products actually do?
Going beyond the limits, these skincare products are specially catered for sensitive skin solutions that fight stress and ageing.
They are designed to prolong cell life, and are most well-known for their anti-ageing benefits. With these products, you can easily trade your wrinkles for a smoother, healthier, and glowy complexion.
Plus, because they play a significant role in skin balance, neurocosmetics can also regulate inflammatory responses and soothe the skin. This means that they’re perfect for anyone intolerant to certain chemicals or have sensitive skin!
Want to be a part of the conversation as well?
Relaxing and good for the skin and soul, meet the NEW ést.lab ActivCalm Quick Soothing SOS Serum, a fast-acting soothing serum with anti-pollution benefits that helps to relieve skin redness and sensitivity by 60% in as little as 1 hour and up to 100% in 24 hours. How mind blowing!
It draws on the concept of neurocosmetics and is formulated with a blend of mood-enhancers to impart anti-irritant and soothing benefits to your skin.
So, if your skin is stressed out (e.g. increased breakouts, dryness, red flushes, irritation and itchiness, stinging or burning sensations when applying products, or overall dullness to the complexion), this serum is made for you! With calming and hydrating properties, it’ll leave your skin healthy and stress-free.
Consistent use of this serum can even help reduce and prevent sensitivity in the long run by strengthening the skin barrier—making it perfect for instant gratification and long-term results. Yes, cheers of tears to all you with skin sensitivity as this is your prayer answered!
The best part yet? It’s perfect for all skin types, especially those with eczema-prone, dehydrated and hyper-sensitive skin. It’s completely safe for use during pregnancy and breastfeeding too. So, go on and try it out for yourself today!
Pro tip: Pair it with the ést.lab ActivCalm Anti-Stress Hydra Cream for enhanced soothing benefits to counteract effects of stress, sleep deprivation and pollution damage on the skin while keeping your skin well moisturised and supple throughout the day.
With the Limited Edition ést.lab ActivCalm Quick Soothing Ritual Kit, you can get both of these products in a set, which also includes a Limited Edition Rose Quartz Skin Soothing Cryo Massager, designed to instantly and dramatically cool your skin. It’ll relieve skin sensitivity and redness while depuffing and tightening your pores for a rosy, healthy glow. Now, you can calm and rebalance your skin while uplifting your mood!
In Good Hands,