Say hello to #NaturesRetinol

Ah, the skincare world’s equivalent of yesterday’s news! #Retinol, with its 1.2 billion TikTok views and 9 million Google searches, used to reign supreme as the undisputed champ of anti-ageing. It was the darling of beauty gurus everywhere, the hero in many a skincare saga.

But hold onto your sheet masks, folks, because there’s a new kid on the block, and it’s giving Retinol a run for its money! Meet #Bakuchiol, the fresher, greener, and all-natural alternative to Retinol. It’s like Mother Nature said, “Move over, old-timer, there’s a new wrinkle-fighter in town!”

What is Bakuchiol (pronounced bah-koo-chee-ol)?


Derived from the leaves and seeds of the Babchi plant, Bakuchiol has been a staple in ancient medicine for its anti-inflammatory and anti-bacterial powers, soothing and healing the skin, and even treating conditions like vitiligo.

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In the modern skincare world, Bakuchiol shines as a star ingredient, mimicking the effects of Retinol without the potential drawbacks. Unlike its traditional counterpart, Bakuchiol won’t leave you red-faced with irritation, flakiness, or sun sensitivity—making it a gentler, safer choice for your skincare routine.

What are the perks?

  • Anti-ageing: Boosts collagen production and enhances skin elasticity

Like Retinol, Bakuchiol is known to stimulate collagen synthesis in the skin, resulting in improved firmness and elasticity. It expedites cellular turnover and regeneration, leading to smoother, more youthful skin.

  • Antioxidant: Shields the skin from environmental damage caused by free radicals

Bakuchiol boasts potent antioxidant properties, aiding in neutralising free radicals that induce oxidative stress and premature ageing. By doing so, it helps thwart collagen breakdown and preserves the skin’s youthful appearance.

  • Anti-inflammatory: Soothes and alleviates inflammation

As mentioned earlier, Bakuchiol is traditionally used in Ayurvedic, Chinese, and Tamil Siddha medicine so it has a rich history of soothing irritated skin. Its anti-inflammatory abilities reduce redness and inflammation, providing relief for sensitive skin.

Who would this be a good fit for?

Bakuchiol is practically a universal option, especially for those who struggle with the side effects of Retinol. 

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Here are some reasons why Bakuchiol might be the perfect fit for you:

  • If you are seeking the fountain of youth: Bakuchiol is highly sought after for its anti-ageing properties, making it a go-to for those aiming to combat signs of ageing effectively.
  • If you prefer clean and natural alternatives: Derived from plant sources, Bakuchiol appeals to individuals seeking natural skincare options, steering clear of synthetic ingredients like Retinol.
  • If you want to improve your skin texture and tone: Bakuchiol works wonders in refining skin texture, leaving it smoother and more evenly toned over time.
  • If you like to experiment with different skincare: Unlike some skincare ingredients, Bakuchiol plays well with others, allowing you to incorporate it into your skincare routine alongside other products without any risk of interactions. This versatility makes it a valuable addition to any skincare regimen.

Retinol v.s. Bakuchiol 

While Retinol has long been hailed as the skincare king, its reign is being challenged by Bakuchiol, a gentler alternative that’s equally potent but kinder to your skin!

Individuals with sensitive or reactive skin stand to benefit greatly from Bakuchiol, as it’s less likely to cause irritation and redness compared to Retinol. Moreover, it’s more tolerable for those with dry and dehydrated skin, who often experience tightness and peeling with Retinol use.

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The battle between Retinol and Bakuchiol rages on, with Bakuchiol gaining an edge by not increasing sun sensitivity, unlike Retinol. This makes it suitable for morning use as well. Furthermore, Bakuchiol offers additional benefits beyond mimicking Retinol’s effects; it can soothe and calm inflamed skin!

However, there’s ongoing debate regarding Bakuchiol’s classification as pregnancy-safe due to insufficient studies. Nevertheless, being a natural extract, it poses lower risks. To err on the side of caution, it’s advisable to consult your gynaecologist before using Bakuchiol if you’re pregnant or breastfeeding.

Enter ést.lab’s OptimaLift A+ Firming Eye Cream

Experience the magical powers of Bakuchiol in ést.lab’s NEWLY upgraded OptimaLift A+ Firming Eye Cream. Clinically proven to diminish wrinkle depth and multiple signs of ageing by 20% in 12 weeks, send those fine lines packing and wake up to brighter, well-rested eyes every morning. 

Bakuchiol: Reduces lines and wrinkles while restoring skin firmness.

Peptides: Boosts collagen production and enhances skin elasticity for firmer, more youthful-looking eyes.

Acetyl Hexapeptide-8: Acts similarly to Botox by inhibiting muscle contractions and relaxing tension from facial expressions.

Nonapeptide-1: Helps lighten dark circles by impeding melanin production.

Purple algae extract: Rich in antioxidants to combat free radical damage caused by UV exposure and environmental stressors.

Caffeine: Improves blood circulation, reduces eye puffiness and expels excess fluids for a rejuvenated appearance.

Your crow’s feet stand no chance against the efficacy of this lightweight eye firming cream. Unlike many other anti-ageing eye creams that feel oily and heavy, the OptimaLift A+ Firming Eye Cream boasts a velvety smooth and light-medium texture that won’t weigh down your delicate skin. Despite its rich moisturising ingredients, rest assured it won’t lead to the formation of milia seeds.

In addition to keeping you looking youthful, ést.lab is committed to fostering a more sustainable and eco-friendly future by reducing our environmental footprint. Our refillable packaging not only looks good but also helps to minimise single-use plastic waste.

As we bid farewell to Retinol, we embrace the emergence of Bakuchiol, heralding a new era in skincare innovation.

So, join us in harnessing the power of Bakuchiol and set your sights on the new OptimaLift A+ Firming Eye Cream!

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In good hands, 
Estetica