Meet the new OptimaLift A+ Intelligent Eye Revitaliser 2.0

Bags or baggage under the eyes occur when weakened and sagging skin relaxes, forming a pouch. As we age, the tissues around our eyes, including some of the muscles supporting our eyelids, weaken. The fats that help support the eyes will then move into the under eye region, causing our eyes to appear puffy. Fluid may also accumulate and worsen the swell, creating the appearance of eye bags.

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Here are several factors that cause or may worsen this effect:

  • Genetics 

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Many people have puffy eyes simply because this trait runs in their family. Some products may be effective in reducing the appearance of puffiness but the way to reduce their appearance in the long term is to make a few lifestyle changes e.g. cutting back on salty foods, reducing chronic stress and quitting smoking.

  • Ageing

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With ageing, the fatty tissues that ordinarily protect the eyes within the eye sockets begin to push forward and fill in the spaces below the eyes, causing eye puffiness.

This occurs as skin ageing causes thinning of the membrane or “septum” that usually holds the fat in both the upper and lower eyelids. As this happens, the fat herniates and pushes forward, causing the appearance of puffy eyes and eyebags.

  • Sinus problems and allergic reactions

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Congestion in your sinuses leads to congestion in the veins under your eyes, causing blood to pool under your eyes. These swollen veins then dilate and darken, creating the appearance of dark under eye circles and puffiness. 

Puffy eyes may also be caused by an allergic reaction when the protective cells in your eyes (mast cells) secretes immune proteins (histamine) to fight allergens. This causes your eyes to become sensitive and watery, which leads to the puffiness.

  • Crying

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Tears are more watery and less salty than the tissues surrounding our eyes. So, through the process of osmosis, water moves into the saltier ocular tissues, which causes our eyes to swell up.

Not to mention, we tend to rub our eyes to hide the fact that we’re crying, and to wipe away our tears, which only inflames our eyes even further.

  • Sleep, or a lack thereof

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We don’t blink while we’re sleeping, and this is part of the reason why our eyes may appear puffy in the morning.

Blinking for eyelids is like walking for legs. Some people develop swelling in their lower extremities that goes away as soon as they start walking and muscles in the legs begin “milking” the trapped fluids (oedema), which are absorbed back into circulation.

A similar action takes place in the eyelids. The closed, non-blinking eyelids during sleep can potentially swell up so in the mornings, you could wake up with puffy eyes. However, when you wake up and start your day, the puffiness goes away naturally.

How can I reduce puffy eyes?

Meet the New Eye-con. Cult favourite ést.lab’s OptimaLift A+ Intelligent Eye Revitaliser Tri-Action Massager is now back with a New and Improved edition that features an upgraded sonic vibration function with 3 different intensities – low, medium and high, specifically built based on customers’ feedback to cater to the comfort level and eye concerns of different individuals.

Customise your eye spa with this tri-action eye-tech device for bright, youthful and rested-looking eyes in just ONE minute. Powered by a combination of Therapeutic Hot Compress, Sonic Vibrations and LED Red Light Therapy, you could think of it as one of the most potent eye treatments you can have at home.

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Therapeutic Hot Compress of 9 different heat settings between 37°C and 45°C to soothe and relieve fatigue around eye contours, and brighten dark circles.

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Sonic Vibration of 3 different intensities – low, medium and high from a low setting of 9,000 sonic vibrations per minute, medium setting of 10,000 sonic vibrations per minute to a high setting for up 11,000 sonic vibrations per minute to promote blood circulation and detoxification to minimise puffiness and enhance the absorption of eye care products.

As the strength of the sonic vibrations increase, the circulation of the blood and lymphatic drainage systems increase at the same time, instantly relaxing facial muscles to dissolve tension and provide an energising and uplifting effect.

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LED Red Light Therapy to boost collagen regeneration, improve skin elasticity and plump up fine lines.

Try the enhanced OptimaLift A+ Intelligent Eye Revitaliser 2.0 today, available at S$106 from, or at up to 30% savings when you purchase our Eye-con Kits available in 4 different variations, perfect to soothe your eye woes, or as a perfect gift for your loved ones!

Get the Eye-Luminating Kit to refresh and brighten eye contours at $180 (U.P. $243, 26% savings). Consisting of the bestselling OptimaLift A+ Multi-Repair Eye Essence, the OptimaLift A+ Intelligent Eye Revitaliser 2.0 and a sheet of OptimaLift A+ Eye Contour Mask, lighten the appearance of dark eye circles and fight eye fatigue with this bundle. 

Indulge in the Eye-Lifting Kit to firm and tighten eye contours at $195 (U.P. $280, 30% savings). This kit consists of the OptimaLift A+ Eye Repair Capsules, the OptimaLift A+ Intelligent Eye Revitaliser 2.0 and a sheet of OptimaLift A+ Eye Contour Mask for a triple action to diminish fine lines, lift sagging eyelids and reduce puffiness caused by fluid retention.

Fight signs of ageing with the Eye-Power Kit to smoothen fine lines at $170 (U.P. $232, 27% savings). With the OptimaLift A+ Anti-Wrinkle Eye Cream, OptimaLift A+ Intelligent Eye Revitaliser 2.0, and a sheet of OptimaLift A+ Eye Contour Mask, this eye care bundle will help to turn back time by erasing lines and crow’s feet, and stop your concealer from creasing under your eyes.

Fake a good night’s sleep with the Eye-Spa Kit in just 15 minutes at $160 (U.P. $202, 21% savings). No matter how busy you are, this kit will have you sporting instantly brighter and fresher-looking eyes as easy as 1-2-3 with the OptimaLift A+ Eye Contour Nano Bio-cellulose Mask and OptimaLift A+ Intelligent Eye Revitaliser 2.0.

In Good Hands,