Protect your skin from what your eyes can’t see

Anti-pollution skincare is fast becoming a trend in recent years. We see it on the shelves, on the net, and on social media. But do you know why it has been dubbed the next big thing in the skincare industry?

According to the World Health Organisation, 92% of the world’s population lives in places where air pollution exceeds safe limits. That means, most of us urbanites, are living and breathing in polluted air, and are vulnerable to external environmental aggressions.

What is pollution and how does it affect us?

Pollution particles are found in the air we breathe, and might not be visible to the naked eye. They are 20X smaller than your pores, thus allowing them to infiltrate into the epidermis. These external environmental aggressors, such as dust and smog, can generate free radicals and lead to a multitude of skin problems like: skin inflammation, dullness, dehydration, hyperpigmentation and accelerated ageing.

What are anti-pollution skincare products?

Anti-pollution skincare products are created to strengthen the skin barrier to defend the skin against pollutants and keep the skin in tip-top condition. To do so, anti-pollution products should consist of strong antioxidants to safeguard the skin from the destructive effects of free radicals.

More importantly, anti-pollution skincare should minimise the exposure of the skin to these external environmental aggressors so always keep a lookout for products which form a protective shield against particulate matter.

3 anti-pollution skincare your skin needs

1. ActivCalm Anti-Stress Hydra Cream

If you’re wondering where to start, we recommend the ActivCalm Anti-Stress Hydra Cream, which is specially formulated for dry, sensitive skin, to improve your skin’s resilience against external stressors. Containing botanical ingredients of ALPAFLOR MARRUBIUM AO (from the mint family), and ALPHA-BISABOLOL (chamomile extract), it has superior anti-histamines, anti-inflammatory, anti-bacterial and wound healing properties to protect and prevent the skin from unwanted irritation and inflammation.

2. ActivCalm Ultra-Calm Serum

Recently awarded “Best Sensitive Skin Serum” by Harper’s BAZAAR Singapore, the ActivCalm Ultra-Calm Serum contains ACTISOOTHE™ that minimizes skin reactivity to pollutants and reduces the visible effects of UV damage, including skin redness and flakiness. Boosted with Hyaluronic Acid, your skin will be kept well-hydrated for a softer, more supple complexion.

3. VitaLift A+ OPC Antioxidant Cream

The VitaLift A+ OPC Antioxidant Cream contains grape seed extracts, one of the most beneficial groups of plant flavonoids with powerful antioxidant effects. It helps to increase vitamin C levels within your skin cells, prevents free radical damage to your skin, and inhibits collagen breakdown – all wonderful qualities in fighting the pollutants which affect your skin adversely!

TL;DR: Watch this video to find out what anti-pollution skincare is!

In Good Hands,