
Protect your skin in the day and restore it at night.
It’s common knowledge that there are steps to be followed when applying skincare products on your skin. For example, you should always cleanse your face before applying your moisturiser for better absorption. What’s the point of buying an expensive cream if your skin is not going to absorb any of the goodness?
Chances are, you already have your own skincare routine that you follow twice daily (we hope!). But did you know that skincare in the morning should be different from skincare at night? That’s right, you actually need two separate regimes to match your skin’s differing needs during the day and at night!
Your daily A.M. and P.M. skincare routines serve different purposes. A daytime skincare routine aims to protect your skin while you’re out and about, while a nighttime one focuses on repairing and rejuvenating your skin. Here’s a fuss-free guide on how to get the best out of your skincare products.
Your Daytime Skincare
Daytime is when you’re at your most active, which means your skincare routine should focus on hydration and protection.
1. Cleanser
The first thing you should do in the morning is to cleanse your face to get rid of all the external agents that came into contact with it while you were sleeping. Your pillowcase, for instance, contains a lot of dust mites and germs from the dead skin you shed, and the unmentionable drool ?…

You will want a cleanser that is lightweight, so that while it gets rid of the bad stuff, it doesn’t strip your skin dry either. Check out ést.lab ActivCalm Gentle Hydrating Cleansing Mousse – it even locks in moisture, which is exactly the kind of hydration you need.
2. Toner
Apply a toner immediately after cleansing. This helps to nourish and prepare your skin for the rest of your skincare routine.

Our ActivCalm Skin Calming Lotion Essence boosts the efficiency of your skincare regime and deeply hydrates your skin.
3. Serum
Serums contains high amounts of active ingredients, and its highly concentrated formulation makes it a great tool for targeting specific skincare conditions!

The LumiWhite Brightening Serum helps to tackle pigmentation and dull skin, while protecting the skin against UV damage! It also contains Vitamin C, which are a good source of antioxidants in skincare and helps to fight against free radicals!
4. Eye Cream
Patting on some eye cream can depuff your under-eyes, making your eyes look brighter and less tired.

Waking up in the morning with puffy eyes is not uncommon. The OptimaLift A+ Eye Repair Capsules help to depuff the eyes, and erases signs of fatigue around the eye contours!
5. Moisturiser with SPF / Sunscreen
Always finish off with a sunscreen or a moisturiser with at least SPF 30 as that’s the only thing that could protect your skin from the sun’s harmful UV rays. This is the final step to ensure that your skin is fully protected. Now, you can finally start on your make-up!

Layering too many products can feel heavy on your skin. That’s why we recommend ést.lab best-selling sunscreen SunShield SPF50***. Packed with botanical extracts and hyaluronic acid for added moisture, it also doubles up as a tinted moisturiser which is suitable for use as a makeup base. More than just that, the SunShield also contains vitamins C and E for antioxidants and anti-ageing benefits. Talk about a multi-tasking sunscreen! ?
Your Nighttime Skincare
Nighttime is when your skincare should work on repairing the skin from the cumulative stress you’ve been exposed to throughout the day, as well as to target skin conditions which you are concerned about such as wrinkles, pigmentation etc. As sleep is the time when your body regenerates itself, using products which aid in this process would multiply the effects of your skincare!
1. Makeup Remover / Cleanser
Always remove any makeup or impurities on your face. Having a clean base to work on will allow your skincare products to quickly penetrate your skin and work their magic.

The VitaLift A+ Skin Revive Cleansing Milk can remove makeup and cleanse your face, while providing anti-ageing benefits too, making it the perfect night cleanser. Washing makeup off your face after a long day has never felt so easy and satisfying!
2. Toner
Did you know, using a toner not only helps to prep your skin for the rest of your skincare regime but also helps to make sure that any residual makeup left on your skin is removed? Use a toner-soaked cotton pad, and gently swipe across your face in a circular motion. If your cotton pad comes off dirty, you’ll know you didn’t do a good job in Step 1. ??

Try the VitaLift A+ Skin Revive Lotion Essence, which provides your skin with antioxidant benefits and contains Swiss Apple Stem Cells for regeneration and renewal of epidermal skin cells.
3. Serum
Serums target specific skin concerns like ageing or acne, and nighttime is the best time to let it go wild on your skin.

If ageing skin, like wrinkles and sagging tissues, is one of your skin concerns, check out our VitaLift A+ Miracle Lift Serum. It is a premium serum that contains high-performance active ingredients that lifts your facial contour and improves skin elasticity for firmer, more youthful-looking skin.
4. Moisturiser
Opt for a richer cream that has more nourishing ingredients to replenish all the moisture lost during the day. And it should also focus on repairing specific skin issues.

Try ést.lab VitaLift A+ Cellular Ultra-Repair Cream that repairs your skin from the cellular levels, helping your skin to regenerate as you sleep. You’ll wake up to a brighter and smoother complexion with your lines plumped up from within!
5. Eye Cream
The skin around our eyes is the thinnest and most fragile part of our face. There’s no better time than now to provide it with the boost it needs.

The OptimaLift A+ Anti-Wrinkle Eye Cream helps to increase your skin’s natural production of collagen with Matrixyl peptides to reduce the appearance of wrinkles and fine lines for a smoother, more youthful-looking pair of eyes.
6. BONUS: Mask
Pamper your skin by masking twice a week! Nighttime gives you the luxury of time to apply a cream mask or pat on a sheet mask and let it work its magic while you lie down on your bed and relax.

The VitaLift A+ Brillage Mask is unlike your regular paper sheet mask. Made of nano bio-cellulose material, this mask adheres snugly to your skin and instantly brightens, firms and hydrates your skin all at one go!

Solve your under-eye issues like dark circles and puffy eyes overnight with the OptimaLift A+ Eye Contour Mask. It encourages surface cell renewal, and you will wake up with refreshed and revitalised eyes.
Always remember that skincare in the morning aims to protect while skincare at night aims to restore! The smallest changes in your skincare routine can have the biggest impact. Now that you know when is the best time to use certain types of products, you can apply the changes to your routine and look forward to healthier, happier skin.
In Good Hands,
Estetica