We gotcha your skin covered (thank us later)!
The year is officially coming to an end though it feels like just yesterday when we were talking about 2021 beauty trends. And here we are again, poring through beauty trend reports to give you an insight into what’s going to be the NEXT BIG THING in 2022!
SPOILER ALERT: Unfortunately, the effects of the COVID-19 pandemic are not going anywhere in the foreground of the prestige beauty industry…
So? Let’s get ready and start prepping!
1. Improved hygiene
No thanks to the pandemic which has been around for almost 2 years now, mask wearing, hand sanitising and wiping down our tables with alcohol wipes have since become our second nature. This has also fostered beauty brands to embrace more hygienic practices. At least that’s a good thing?
If you don’t already know, ést.lab’s sunscreens and moisturisers have long adopted the airless pump technology to protect products against contaminants. Yay! Not forgetting our monodose-in-capsule products, i.e. OptimaLift A+ Eye Repair Capsules and NEW VitaLift A+ Intensive Youth Restoring Capsules which are 100% biodegradable and freshly encapsulated at the right dosage. The verdict? They’re potent, simple to use, hygienic and mess-free.
2. Eye care / treatments
Is that a smile, a grimace, or a mocking grin? In the era of face masks, we all became kinda face blind.
Well… you can still flirt with your eyes…
Jokes aside! If you want to look great above your mask, it’s time to invest in your peepers if you’ve been neglecting them all this while.
While pandas are cute, no one really wants to look like one… Our award-winning Luminous Eye Treatment promises instantaneous results in just 45 minutes. Say bye to panda eyes, puffy eye bags and crow’s feet!
Eyes are the windows to your soul, so that makes your eyebrows the window frames! Wake up to perfectly soft and velvety airbrushed brows with our 6D Eyebrow Embroidery, and achieve a #yourbrowsbutbetter look for fuss-free mornings. Win your brow game effortlessly! (P.S. Don’t miss our special offer – Call +65 8292 2150 to find out more!)
For that extra oomph, add a pair of fluttery lashes and your look is complete. If you’re thinking of going for eyelash extensions, we’ve got you a better alternative that requires little maintenance and won’t leave you with awkward gaps. Kudos to our non-invasive Keratin Lash Lift – a natural keratin-infused treatment for fuller and perkier lashes. Yes, lashes on fleek!
3. Home-use devices
With the recent discovery of Omicron, we are not sure what else lies ahead for us in 2022. It might still be a good idea to #stayhomestaysafe so it’s no wonder people will stock up on fuss-free skintech devices to indulge in a little “pick-me-up” at the comfort of their own homes.
Rejuvenate your tired eyes after long hours of screen time with our luxurious eye-conic OptimaLift A+ Intelligent Eye Revitaliser Tri Action Massager 2.0 that is fully customisable with 3 levels of sonic vibrations to boost absorption of your eye care products, therapeutic hot compress to release tension and stimulate blood flow and red LED light therapy to promote collagen production.
You’ve probably seen one of these on the internet but our Limited Edition Rose Quartz Vibrating Lift & Sculpt Facial Roller (exclusively available in our Youth Restoring Kits) comes with 3 levels of vibration for a stronger depuffing effect, as well as 2 roller heads: a smooth roller head for a relaxing facial massage to alleviate tension and a ridged roller head for a V-Lift sculpting effect. Pro tip: Pair it with our NEW VitaLift A+ Intensive Youth Restoring Capsules to exude that glow from within!
4. Skin rehabilitation
What’s that you say? No, we’re not talking about physiotherapy or even going cold turkey.
If you’re languishing due to the pandemic and it has taken a toll on your mental well-being, trust us, it’s gonna show on your skin as well.
2022 will be about anti-stress products that aids in skin barrier recovery to calm and soothe skin irritation and sensitivity. Opt for products such as our ActivCalm Ultra-Calm Serum that offers great skin barrier relief with skin-calming ingredients. Infused with Chamomile Extract, Swiss Alpine Horehound Extract and Extracts of Mushrooms that are gentle yet excellent at preventing skin sensitivity whilst reducing redness and irritation.
5. Ethical skincare
Sustainability is here to stay! With the rise of the eco-savvy Gen Z consumers, beauty brands are compelled to continually evolve to meet their needs. We can expect more beauty brands switching to minimal and plastic-free packaging, as well as refillables to reduce wastage.
And yes, we are not lagging behind in this race (Shhhh …. Don’t spill the beans).
Okey dokey! That’s all for the tea. We hope you’re as excited as us about 2022 as we prepare to unveil a slew of beauty innovations lined up for the year. Let’s pray hard life doesn’t throw us another COVID curve ball!
In Good Hands,